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For businesses to survive, growth is an imperative, not an option. Often the most straightforward way to increase shareholder value is top-line revenue growth-which is usually less painful than alternative methods such as cost reduction or changes in ownership structure. However, for all its positive implications, achieving growth is a complex and difficult equation. Only a small minority of companies succeed in their attempts at sustained growth. For one, too many companies leave money on the table in their core businesses, failing to optimize for cost and revenue opportunities. For another, companies selling into mature markets, need to expand their horizons. We help them look for new sources of revenues, or adjacencies, via new distribution channels, customer segments or geographies, and avoid taking a step too far. Finally, in an era of increasing turbulence, some companies will hit a wall in their traditional business lines and need to renew their core. We help such firms find successful platforms, often within their own businesses, customer insights and capabilities to renew their business model. Vertigo Group is working to help companies find the next wave of profitable growth in turbulent economic times. Vertigo Group focuses on growth in terms of revenue, cash flow and shareholder value, all of which are needed for sustainable, profitable performance. We understand that to grow successfully, a company must first properly define and focus on its "profitable core." Additional growth requires that a company relentlessly pursue business adjacencies that strengthen its core, that foster the ability to anticipate and quickly react to the competition, and that develop processes to eliminate or circumvent the inherent organizational inhibitors to growth. And when the core formula has run its course, or faces industry upheaval, it time to renew your strategy and capabilities. We help managers facing this issue to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Finally, successful growth relies heavily on management execution. This last imperative is particularly challenging in many organizations, which is why Vertigo Group works to generate consensus within management by jointly developing and prioritizing growth strategies. |
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VG Capabilities
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